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At present, Google Posts appear on a desktop in the business profile, which appears in the knowledge panel, directly underneath the business description and above the link to the social profiles (if present). If you UTM tag up for Google Business posts (more on this below) you’ll be able to judge the efficacy of your Google posts in terms of driving conversions on your business website. Sadly, as a result, businesses that had been successfully using GBP Posts to drive potential customers to their website experienced a significant drop in users from this method. Up until September 2018, Google Posts enjoyed a great level of visibility, appearing high up in the business profile. So, if your business offers events, it’s worth creating a page on your site for that event and marking it up with event schema.
So, should I bother with Google Business Profile Post

Google Business Profile new Terms
You’re no doubt excited to get stuck into setting up GBP Posts for your business or your clients, but there are a few things you need to be aware of before you do. Before Google shifted in terms of the longevity of Posts, Event Posts always used to show first in the ‘Posts carousel’ and only shifted once the event had expired. If you click on the Post, you can then scroll through all GBP Posts from that business. On a desktop in Google Maps, Posts show just under the primary business informatio


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The ‘Add more details’ fields are optional, but I’d always suggest adding a link to the relevant offer content on your website in the ‘Link to redeem offer’ field. Whenever I’m working with a new client, I’ll work through the types of offers they can post. Viewers of these posts will usually be ‘top of funnel’ in terms of their purchase journey.
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